Results are in of study of New York City calorie law

A study funded by the Robert Wood Johnson Foundation on the New York City law requiring chain restaurants to include calorie counts on menu labels has delivered its first set of results. It would seem that the number of calories consumed/purchased has not decreased among lower-income residents.

Nearly 28 percent of purchasers reported seeing the calorie labeling information, and almost 90 percent of this group reported that they purchased fewer calories as a result. However, the researchers found that the number of calories purchased in New York City actually increased slightly, from a mean of 825 calories to 846 calories. The authors concluded that calorie labeling increased the percentage of consumers from lower-income, minority communities who reported seeing calorie labels, and subsequently the number of consumers who reported that the information influenced their food choices.

My guess is that this New York City law that requires calorie counts to appear next to menu items largely helps those that are already focused on dieting and losing weight, while those that are not dieting and perhaps don’t care so much about the number of calories in their meals simply ignore or are not even aware of the information they are looking at.

However the law needs more time to evolve and create a greater awareness before any study has results that are truly helpful and realistic, as this study may have started too soon after the initial implementation of the law.

Via Marc Ambinder.